A little bit about me.
I’m a business strategy-focused user experience designer who spent eight years as a marketing creative helping private equity startups craft impactful stories to grow their vision and reach.
I was also a musician for a whole lotta years -- harmony, improvisation, and collaboration run through my veins.
I design digital products and interfaces - things like websites and mobile apps - using a human-centered design approach.
I look for problems to solve, focusing on the overlap between business goals and end user goals, pain points, and behaviors.
I design accessible, ethical, impactful experiences that promote business growth and enhance user satisfaction.
Areas of Expertise
DESIGN RESEARCH & SYNTHESIS
DIGITAL EXPERIENCE STRATEGY & CONTENT
UI / VISUAL DESIGN
COPY & UX WRITING
ARCHITECTURE & INTERACTION DESIGN
WIREFRAMES, PROTOTYPING & TESTING
I entered the UX design space as a graphic designer and marketing creative in the private investment sector.
Before that, I was...
🎹
a globetrotting musician (music has taken me across 6 continents);
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a marketing and event director for a publisher of mental health books
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an in-house creative director for a private investment company
🌸
a yoga and healing arts practitioner
🎟️
an event coordinator for a large arts non-profit
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an award-winning director & producer in Hispanic market advertising
This multi-faceted career portfolio has helped me build a diverse skillset which adds depth, dimension, and a broad maturity of experience to my work in human-centered (UX) design.
Design Toolkit
Adobe
Figma
Pencil & Paper